Understanding Marketing For Managers

This course aim to develop basic knowledge and understanding of marketing as required by a practising or potential first line manager.

Overview

Duration

Typically 4 to 10+ hours of Online or Classroom Based Training.

The module delivery is tailored to suit the companies needs.

Location

Online via Microsoft Teams/Zoom

location of participating company's

choosing.

Prior Knowledge

While no prior knowledge is required, the course is aimed at those who are currently working and who are managers or aspiring managers.

Certification

ILM (Institute of Leadership and Management) Certificate

Cost

This course is fully funded to those currently in employment under the Skills To Advance initiative.

Skills to Advance Initiative

This course is only available to those currently in employment and fully funded under the Skills to Advance initiative.

Skills to Advance is a national initiative that provides upskilling and reskilling opportunities to employees in jobs undergoing change and to those currently employed in vulnerable sectors. Skills to Advance aims to equip employees with the skills they need to progress in their current role or to adapt to the changing job market. Working closely with small and medium-sized enterprises, Skills to Advance helps employers identify skills needs and invest in their workforce by providing subsidised education and training to staff.

Expression of Interest

We currently don't have this course scheduled, but if you are interested in undertaking this course, please complete the form below and a member of our Recruitment Team will be in contact to discuss your needs. Please note this course is only for those currently in employment.

Institute of Leadership & Management

Managers

1/12

Module Content

Understand basic marketing concepts

Explain the marketing concept and its relevance for the organisation
Describe the elements of the marketing mix and give an example of how each is used within the context of the organisation
Identify the key elements of an organisations marketing strategy

Understand the marketing context

Conduct a simple organisational SWOT analysis in the marketing context

Indicative Content

Part 1:

Simple definition of marketing and its relevance to the organisation
The idea of the Marketing Mix (product, price, place and promotion, and 7P model for services) and its relevance
Nature and role of market segmentation
Outline of market planning and its purpose
Sales promotion and advertising methods
Public and customer relations activities

Part 2:

Simple organisational SWOT analysis in the marketing context

Suite of ILM Programmes on offer by KWETB

Companies That Have Benefited From Training